Between dreamlike simplicity and concrete impulses, the French are drawing a new line in the sand for brands.The prediction game is tricky. Though it is still too early to make meaningful predictions about the impact of the coronavirus pandemic long term, it remains crucial for companies to observe emerging trends over time. What has struck me these past months as I analyzed social media conversations is the hyper-emotionality within dialogues. This kind of instant, community-based media lends itself to expressing emotions, in general, but in 2020, we reached new heights. Searches for topics such as accomplishment, stress, nostalgia, desire for renewal—these are the emotions that dominated conversations, and consumer behavior. By analyzing data from Twitter and search queries on Google and YouTube, as well as various surveys, I have identified three major trends that have been accelerated by the crisis and should continue to be observed.