Seddik Cherif

Data Storyteller passionate about digital marketing and cultural trends

As a data storyteller, I am currently leading the data insights hub within Publicis Conseil in Paris. My mission is to push the limits of data innovation within the organization through the development of new technologies and methodologies built to fuel strategy and business impact. My expertise has evolved over the past 10 years resulting in innovative ways to drive insights, fuel creativity, track marketing impact and attain new levels of customer experience. I am also deeply connected to the startup ecosystem through my role within the marketing team of Viva Technology, bringing innovation into large accounts to foster incremental business and drive cultural change.

Current Obsessions

  • Data

  • Analytics

  • Ads Measurement

  • Digital Marketing

  • Social Media

  • Marketing

  • Cultural Trends

  • Diversity & Inclusion

Favorites

  • BOOK : Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala

In search of

  • Continuous learning, Try new things, Uncover cultural trends, learn more about technology

Best tips

  • Impact is about "cultural relevance" and deeply understanding people to connect with them. To achieve that beautiful challenge, I truly believe that human expertise augmented by Artificial Intelligence is key to move beyond the science of data to the art of interpretation and achieve fast "time to market" with great business impact.