Seddik Cherif

Research Manager at Twitter France

As a data storyteller, I am currently the Research Manager at Twitter France. My expertise has evolved over the past 10 years resulting in innovative ways to drive insights, fuel creativity, track marketing impact and attain new levels of customer experience.

Current Obsessions

  • Data

  • Analytics

  • Ads Measurement

  • Digital Marketing

  • Social Media

  • Marketing

  • Cultural Trends

  • Diversity & Inclusion

  • Twitter

Favorites

  • BOOK : Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala

In search of

  • Continuous learning, Try new things, Uncover cultural trends, learn more about technology

Best tips

  • Impact is about "cultural relevance" and deeply understanding people to connect with them. To achieve that beautiful challenge, I truly believe that human expertise augmented by Artificial Intelligence is key to move beyond the science of data to the art of interpretation and achieve fast "time to market" with great business impact.